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1 product assortment
марк. товарный ассортимент, товарная номенклатура (различные ассортиментные группы товаров, предлагаемые производителем/продавцом на рыноке)Syn:product portfolio, product mix 1), product lineup, products portfolio, product range, total product set 1), total product line, product arsenal, product offering 1), product profile 2)See: -
2 product assortment
Mktg -
3 product assortment
1) Реклама: товарный ассортимент2) Маркетология: ассортимент продукции -
4 product assortment
productassortiment -
5 product assortment
s.surtido de productos. -
6 length of product assortment
марк. = product mix lengthАнгло-русский экономический словарь > length of product assortment
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7 depth of product assortment
марк. = depth of commodity nomenclatureАнгло-русский экономический словарь > depth of product assortment
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8 depth of product assortment
Реклама: глубина товарного ассортиментаУниверсальный англо-русский словарь > depth of product assortment
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9 length of product assortment
Реклама: величина товарного ассортиментаУниверсальный англо-русский словарь > length of product assortment
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10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 assortment
сущ.1) торг. ассортимент, сортимент, выбор товаров ( совокупность предлагаемых магазином товаров)broad [wide, rich\] assortment — широкий [богатый\] ассортимент [выбор товаров\]
Syn:See:deep assortment, scrambled assortment, exclusive assortment, brand assortment, product assortment, assortment breadth, assortment depth, assortment plan, assortment display2) метал., торг. сортамент (в металлургической промышленности: совокупность, подбор различных сортов, марок, видов, типов, профилей и размеров каких-л. однородных изделий или материалов)* * *состав однородной продукции по видам, сортам, маркам-----Банки/Банковские операции -
12 product mix
Mktgthe variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. -
13 product mix
1) марк. = product assortment2)а) учет структура (выпускаемой) продукции (соотношение долей ассортиментных групп в общем ассортименте выпускаемой продукции)б) учет, торг. структура продаж (соотношение долей ассортиментных групп в общем объеме продаж компании; может быть представлена в денежной или в физической форме; т. е. в форме долей выручки от продаж или же долей количества проданных единиц)See:monetary measurement, physical measurement, sale proceeds, product mix consistency, product mix depth, product mix length, product mix width
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смесь продуктов: разнотипные товары, предлагаемые данной компанией клиентам.* * *товарная номенклатура; ассортимент услуг (банковских). . Словарь экономических терминов . -
14 product family
марк. семейство [линия, серия\] продуктов (группа товаров, произведенных одной фирмой и объединенных по какому-л. признаку, напр., по функциям, оформлению и т. п.)The company releases a new product family. — Компания выпускает новую серию товаров.
See: -
15 product area
1) марк. товарный раздел, раздел товаров (перечень товаров определенной категории, из которого потребитель может выбрать наиболее подходящий ему товар)2) марк. товарная область (деятельности фирмы; те товары, которые фирма производит или планирует производить)Syn:See: -
16 product expansion
1) марк. товарная экспансия (выведение товаров компании на новые сегменты рынка или на новые географические рынки)See:market development 2), market segment 2) а)2) марк. расширение ассортимента (добавление в ассортимент компании новых товаров или модификация товаров компании с учетом новых потребностей рынка)See: -
17 product offering
1) марк. = product assortment2) марк. товарное предложение (предложение товара или услуги по специальной цене, со скидкой, в комплекте c др. товаром и т. д.) -
18 product profile
1) марк. = product specialization2) марк. = product assortment3) марк. товарный профиль* (товар как совокупность компонентов, функций, свойств, торговой марки, дизайна, цены) -
19 product specialization
марк. товарная специализация (ориентация производственной или торговой деятельности фирмы; представлена ассортиментом товаров, производимых/продаваемых фирмой)Syn:See:Англо-русский экономический словарь > product specialization
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20 product arsenal
марк. = product assortment
См. также в других словарях:
product assortment — See product mix … Big dictionary of business and management
product assortment — /ˌprɒdʌkt ə sɔ:tmənt/ noun a collection of different products for sale … Marketing dictionary in english
Product Structure Modeling — Product structure is a hierarchical decomposition of a product, typically know as the BOM (Bill of Materials).As business becomes more responsive to unique consumer tastes and derivative products grow to meet the unique configurations, BOM… … Wikipedia
product mix — product assortment All the product lines and items that a particular seller offers for sale … Big dictionary of business and management
Assortment Strategy — The number and type of products displayed by retailers for purchase by consumers. The two major components of an assortment strategy are the depth of products offered (how many variations of a particular product a store carries), and the width of … Investment dictionary
Deep Assortment — A retail merchandising strategy in which the retailer stocks a number of varieties of a particular product line. Carrying a deep assortment of a particular product can lead a company to becoming a super specialist . It also limits the space for… … Investment dictionary
Monster & Treasure Assortment — … Wikipedia
Exclusive Assortment — A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself… … Investment dictionary
Scrambled Assortment — A merchandise assortment strategy in which a company carries products that are unrelated to its primary line of business in order to attract additional customers. A scrambled assortment may involve carrying products that are the same type, such… … Investment dictionary
Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
